Yuriage Wharf Morning Market(YWMM) is in the process of reconstruction after the Great East Japan Earthquake on March 2011. YWMM is located in Yuriage, a coastal area in Natori City, Miyagi Prefecture. Three weeks after the disaster, YWMM immediately restarted the small-scale provisional business for the purpose of delivering food to disaster refugees. Then one year later, at the original place, the business was restarted by using temporary buildings, leading to the completion of the first stage reconstruction project on December 2013. And further reconstruction is gradually ongoing. Through the process, YWMM has been leading the reconstruction of Yuriage area earlier than public projects in the aspect of prosperity and communication. It can be regarded as the regional commercial hub in the reconstruction process.
This paper has two main objectives: to clarify the reconstruction process of YWMM itself, and also to clarify its role in the reconstruction process of the region.
Main contents of the paper areas follows. In the chapter 4, the outline and the process of the reconstruction of YWMM are reported, especially in the aspect of facilities, funds and various supports. In the chapter 5, the situations of YWMM before and after the earthquake are analyzed, based on the general meeting report of YWMM, which includes several data such as organizations of the union members, number of events, annual activities and the balance of payments. The analysis reveals that YWMM played a significant role as a communication hub inside the region and also with the external region, as the result of various activities such as commerce and events. In the chapter 6, through the questionnaires survey in YWMM, the demands of visitors toward YWMM and the region is analyzed, from which the demands of local residents and visitors in the process of reconstruction are clarified.
Those analyses leads to the following considerations. Firstly, even though the gradual reconstruction was a forced method because of the gradual fund raising, this restriction unexpectedly succeeded in encouraging visitors' participation to the reconstruction and realizing the project. Secondly, YWMM has provided a place for communication and interaction with visitors by their self-help efforts, which allowed YWMM to play a significant role in the reconstruction and communication of the region. Finally, YWMM has established human relationships not only inside the union, but also with various external organizations such as local government, NGO, volunteer organizations and so on, leading not only to commercial activity but also to other multifarious activities and communication.
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