Agricultural sector has various problems, such as decline in self-sufficiency ratio for food, decreasing labour force in the sector, and increasing area of abandoned farm land. Agricultural Service establishment has been a important mean to reform the sector. Recently, in addition to this, new type of entry into the sector are spawning , such as entry from downstream sectors and entry from other sectors with new business models. In this paper, It is analyzed the new entry into agricultural sector, based upon the cases gathered systematically. It is categorized by such as service models, origins, etc. and tried to make clear its success factors.
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