As anxiety about the global environment grows, people came to be aware of their responsibility to act individually for the environment. Nevertheless, there are some social dilemmas which make individuals refrain from taking such action. In order to stimulate the public to perform environmentally conscious behavior, it is important for the administration to give some incentives. In order to promote trash-separation of household wastes by each individuals, Tokyo metoropolitan government has announced that all the trash bags ought to be semi-transparent. This study tries to analyze psychological evaluation of effects brought about by this measure, and also to make casual models of environmentally conscious behavior.
The results of analysis are as follows:
Three factors-convenience-pursuit factor, responsibility factor and outside-dependence factor-provide trash-separation of household wastes.
While the macro structure of public consciousness has't changed, the micro structure has.
There are some feedback process in the casual models presented.
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