Since the 2000s, part of the Okubo district, where many foreigners inhabit, has become a tourist spot as a Korean town, and come to be referred to as “Shin-okubo”. We assumed that this new tourist spot is different from Okubo itself, which had often been studied as a residential area and as a multicultural coexisting place. Therefore, in this paper, we analyzed how “Okubo” and “Shin-okubo” were described in magazine articles from 1986 to Sep. 2015. As a result, we found that although “Shin-okubo” stems from physical Okubo where many Korean shops exist, at the same time, it is currently separated from Okubo because of its unique image that has been formed by tourists and the media. We therefore suggest a more holistic perspective on this space, “Okubo/Shin-okubo” area.