Recently, many of medical institutions are faced with intense competition to survive, and have to reform considerably. In business, there is the tendency for companies to build cooperative relations with surrounding companies. Similarly, in the health care industry, there is the tendency for hospitals to build cooperative relations with surrounding hospitals, clinics, and welfare organizations. Today, relationships between medical institutions are more important, because of functional specializations and efficient utilization of medical resources.
In this paper, we have studied the regional medical network of Kameda General Hospital, and analyzed the elements of its success. The outcome of the study has revealed the following three points.1) Strategic alliances with regional medical institutions through information sharing,2) Good relationships with regional medical institutions that are customers,3) Patient-oriented nature.
This hospital doesn't have “enterprise” strategies but rather “organization”ones. The purpose is to gain more profit and benefit by utilization of human resources, material resources and the information that all members have.
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