This study aims to empirically clarify how factors related to self-realization, such as gender disparities and regional characteristics, influence the outmigration of young people from rural areas by utilizing national-scale individual data. According to existing literature, regional income disparities are considered a key determinant in understanding internal migration; however, economic incentives alone may not fully account for migration patterns toward metropolitan areas. Therefore, this study focuses on factors associated with self-fulfillment, which have been largely overlooked in previous research. In particular, this research considers (1) the gender gap and other aspects of local citizenship and society, (2) individuals’ relationships with parents, friends, and partners, and (3) the existence of role models and where they live. This investigation employs data from a nationwide survey conducted by Tokushima Prefecture in 2023, comprising 12,281 individuals. The analysis identifies three key findings. Firstly, women who reject conventional social norms - such as the belief that marriage is a natural progression and that women should prioritise family and child-rearing - demonstrate a heightened propensity to relocate outside the prefecture to pursue higher education. Secondly, in addition to maternal influence, the presence of friends or partners remaining in the local area appears to be significantly associated with the decision to relocate or stay. Finally, the presence of role models within local communities has been found to be correlated with an increased likelihood that younger individuals will choose to remain in their hometowns. The findings of this study offer valuable insights for local authorities in their efforts to address population decline and develop strategies to promote youth retention.
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