In this paper, we introduce a Service-Field Simulator (SFS) to virtually provide service fields in which users are repeatedly able to walk and perform relatively simple tasks that are frequently seen in actual service fields. In addition, the simulator can also be used for realizing the pre-evaluation to design the service fields based on an understanding of the conscious and unconscious behavior of the users. In particular, we realize information sharing through communication between a service provider and a service receiver, or through written materials and handheld devices in virtual/augmented reality environments, which are also important tasks in the service field. We also carried out a feasibility study on the SFS using simple experiments by comparing behaviors in a real environment (RE) and its augmented virtuality (AV) environment. Based on this study, we were able to confirm that our simulator can offer an immersive sense, as well as a sense of presence and involvement, despite a low degree of realism and a high task load in AV environments. Moreover, we observed that subjects maintain their sense of absolute orientation and can share information by written materials and through the use of a photo-realistic avatar. We also determined the capability of the SFS for the pre-evaluation of service fields reproduced in AV environments.
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