The Iida Group, which will celebrate its 100th anniversary in 2023, has diversified our business in response to the deregulation of liquor sales licenses since the 1990s, operating a wide range of sake-related businesses such as, Iida Co.,ltd: an alcohol beverage wholesaler, Iida Trading: a wine importer and distributor, Shin-nakano Industry: a trader of sake rice and other row material for sake, a manufacture of rice-milling machines and consignor of rice milling, Choryo Sake Brewery in Nara Prefecture, and Ayagiku Sake Brewery in Kagawa Prefecture. From this history, we would like to offer some hints that may help the development of sake in a post-COVID world.
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