The objective of this research is to investigate the representative color of the alternative gender. The subject was 60 “Non-alternative Gender” and 60 “Alternative Gender”. The stimulus composed of 40 Munsell hue with 5/8, N1, N5, N9, and a rainbow color chips. The subject’s task was to select the color chips which represent the alternative gender. The result shows that the top 3 selected color chips were 10P 5/8, 2.5P 5/8 and rainbow color. However, almost of rainbow color selection was made by non-alternative gender subjects. Only one of 60 alternative gender subjects thought that rainbow color was their representative color. The result indicated that rainbow color was not the most appropriate color to represent the alternative gender.

　This research aim to investigate the boundary of Thai tea color. The experimental room was divided into 2 parts. First part, a monitor was placed inside. This monitor was used to display the color. Second part was a subject room. The 25.5 x 25.5 cm gray paper was placed on the wall between two rooms. There is a 5 x 5 cm aperture at the center of this gray paper. The subjects were able to see the result color through this aperture. The subjects were asked to identify Thai tea color by select from color mixing. Each subject was asked to perform the task 3 times. The result showed that the boundary of Thai tea color was identified in the orange region.

The Classic of Mountains and Seas is an important literature book in the pre-Qin period of China. It is rich in content and has an important reference value for the study of geography, myth, folk custom and culture of later generations. China has a long history of understanding and using red color. In the book of mountains and seas, the worship of "red" color is also recorded in large quantities. This kind of worship comes from totem worship of the surrounding world entities, and gradually concentrates into the abstract worship of red color system. This kind of red color worship is of great significance to the study of the life, culture and religious beliefs of Chinese ancestors.

　Red is one of the earliest colors that humans know and communicate with. It has been used in China for a long time. The primitive people of the Paleolithic period used "red" to show the preliminary symbolic consciousness and decorative consciousness. In ancient times, the color of clothing was used to express the hierarchy of nobles and civilians, and "red" was highly regarded, after thousands of years, red has penetrated into the Chinese consciousness and subconsciousness. The focus of this article is to study the cultural expression of red in traditional Chinese costume, to visually study the color meaning and symbolic concepts of traditional clothing colors, the Cultural influence and psychological effects on people.

In our country, there are not many religious people in the real sense but modern people still have the behavior and need to seek protection. The expression carrier of folk worship is amulet, hanging decoration, illustration, dress, scenic spot facilities and so on. It is found that black is widely used based on data collection. Since ancient times, people have given black a variety of different emotions and connotations. Through studying the internal relations and causes of the worship of Chinese folk ghosts and gods and the appreciation of the black this paper puts forward the reflection about the traditional black playing out the modern brilliance of thinking.

　As a special existence of Miao costumes, the Baby Carrier has its unique national aesthetic characteristics in design and application. It is a tangible carrier of Miao people's aesthetic outlook and world outlook. Black is a special symbol for the Miao Baby Carrier. It is widely used in traditional Miao costumes under the influence of natural worship, ancestor worship, and aesthetic psychology. Miao ancestors used this special emotional language to record the migration process. What you see and hear, you can trace the roots of the black color in the Baby Carrier color of the Miao people and understand the power of the cultural belief behind the color of the Miao people.

　Numerous studies have examined human preferences for simple patches of color, but is not yet clear how these abstract color preferences generalize to different object contexts. The purpose of this study is to investigate the association between color, preferences, and everyday objects. The aim is to identify whether personal color preferences extend to everyday products when there are numerous color choices. An experiment consisted of 3 steps was conducted. It was observed that female subjects don’t necessarily want to have their everyday objects in their preferred color and other factors such as brightness and beautifulness are considered as well. On the contrary, male subjects wanted their preferred color to be featured in their car or smaller clothing item（P<0.01）.

　The Chinese five-element color concept is an analysis of color that has been deposited in

labor production and cultural innovation by the Chinese nation for thousands of years. It

contains the humanities and social culture of China for thousands of years, and a color

philosophy recognition system with distinctive national cultural characteristics. This article

aims to summarize the essence of the five-element color view through the study of the

Chinese five-element color view, and explore the application of the five-element color view in

the Chinese restaurant space.