In the diversified online and offline consumption practices of Chinese tourists, which have been greatly transformed by the spread of the Internet, Japan is newly emerging as a country characterized by the artisan spirit. To elucidate the reality of this phenomenon, this article refers to the actor-network theory and contains an analysis of various individual trips, such as trip shoots (tours focusing on making travel photos and videos) and study tours, through participant observation and interviews to understand, in detail, the artisan spirit, which constitutes a closed black box. Moreover, in terms of methodology, this article aims to achieve a hybrid ethnography of tourism, organically combining noninterventionist verification through online surveys, including quantitative research. Furthermore, the results demonstrate that the artisan spirit in Chinese tourists' study tours is recursively linked to the reinvention of lost traditions in China.
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