This study determines university students’ image of volunteer activities and examines the impact of this image on participant-oriented motivation and non-participant-oriented motivation. The findings indicate ways in which volunteer activities can be promoted among university students as well as the state of volunteer education in the educational curriculum. A questionnaire survey was conducted with university students as the participants. For image, the following five factors were identified: self-actualization, friendly aid, negativity, compulsory irresponsibility, and concrete activity. University students’ image of volunteer activities was closely related to participation-oriented motivation and non-participant-oriented motivation. The results of the analysis revealed that planning ways to foster the self-actualization image, decrease the negative image, and formulate a positive image of friendly aid and concrete activity are essential to increase participation-oriented motivation toward volunteer activities. Furthermore, attempts to appeal to the image of volunteer activity are necessary in volunteer education at each stage of school education.
View full abstract