To accelerate the introduction rate of renewable energy in households, it is crucial important to pull up the citizen’s mind to install renewable energy equipments. For the effective support policy making, it is necessary to grasp the actual situation of the citizen’s intention of the introduction of renewable energy power equipments to households and to clarify the decisive factors of the intention. In this study, we conducted the questionnaire survey on the introduction intention of renewable energy equipments to an individual house in Nagoya and Kanazawa cities. We analyzed the regional differences of two cities, the decisive factors of the intention and the impacts of the information affecting the intention. As a result, we found that the intention had a correlation with many factors, such as interests in environmental problems, power-saving actions, time preference, and participation in volunteer and NPO activities. In addition, it was suggested that the stimulation of interests in environmental problems, the increasing supply of large renewable energy power plants, and the enhancement of subsidy systems would be effective to increase the intention rate.
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