This study offers foundational insights for promoting marine recreation—and, more broadly, leisure—by examining the renewed expansion of the fishing-tackle market despite declining angler participation. It traces shifts in fishing trends: the contraction of the third bass-fishing boom prompted a transition to saltwater fishing—from sea-bass fishing that repurposed bass tackle to offshore fishing. While angler numbers declined, the saltwater-lure and bass-fishing markets expanded around dedicated enthusiasts, driving overall market recovery led by reels—particularly high-priced jigging models and large-frame reels—with high contribution and growth rates. The findings support promotion strategies that prioritize qualitative transformation over mere increases in participant numbers.