Most regional shopping streets in Japan are gradually disappearing. The reasons for this trend are the automobile society, diversified consumer needs, fewer markets and an increase in the number of large suburban shopping malls. On the other hand, information technology has recently begun to be used in the business operations of shopping streets, and community business has been attracting considerable attention. Community business can be defined as activities involving the continuous use of business techniques through which community residents deal with regional problems; particularly, problems that are often difficult for public institutions and enterprises to resolve. In addition, there are high expectations that shopping streets can manage community business because they have a significant influence on the community based upon the fact that stores in shopping streets have commonly been deeply entrenched in the local community for a long time. In this study, we construct an information system that supports the activities of shopping streets. This system is used to collect information provided by stores in the shopping street and local residents who visit the shopping street. Furthermore, we analyze community activities based on the information collected using this system. The system has been used for a regional shopping street called Zaimokuchou in Iwate since September 2008. The regional characteristics that are important for practicing community business are clarified by analyzing the collected information.
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