Journal of Japan Industrial Management Association
Online ISSN : 2187-9079
Print ISSN : 1342-2618
ISSN-L : 1342-2618
Volume 76, Issue 2E
Displaying 1-1 of 1 articles from this issue
Original Paper (Case Study)
  • —Enhancing Store Competitiveness—
    Lei LUO, Masato TAKANOKURA
    2025Volume 76Issue 2E Pages 79-90
    Published: July 15, 2025
    Released on J-STAGE: July 15, 2025
    JOURNAL FREE ACCESS

    User experience (UX) significantly influences customer purchasing decisions and has garnered widespread attention. This study presents a novel approach to clustering daily shopping experiences in Japanese stores, aimed at enhancing store competitiveness and diversifying user choices. An online survey was conducted among residents of the Kanto region in Japan, who rated their shopping experiences at 20 popular Japanese stores using a UX evaluation model. The responses were aggregated into a cross-tabulation, with correspondence analysis and k-means clustering employed to explore associations between stores and UX evaluation items. The clustering results revealed that Japanese stores for daily use could be classified into five groups. Finally, this study discusses the relationship between UX elements and stores, the approach for estimating shopping experience, and the utilization of classification results.

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