Following the Great East Japan Earthquake, the importance of social media as a tool for distributing information has increased in the event of large-scale disasters. However, information overload and false rumors have challenged the effective use of social media. To address the issue, this research considers the applicability of information triage, which aims to sort out higher-priority information under time pressure, to social media. Information on social media platforms was collected and analyzed, while qualitative surveys on the impacts that social media had at the time of the Kumamoto Earthquake were carried out with media organizations and fire departments. Results showed that it is difficult to find rescue information on social media. Findings also showed that, although information triage works among fire departments during normal periods, it was dysfunctional at the time of the earthquake due to the vast quantities of reports received, including information via social media. This study showed that the issue of information overload and false rumors could be addressed by sorting out information on social media in collaboration with fire departments, which enables information triage to function. This research suggests that, in order to allow social media to function effectively as a means of information distribution in the event of large-scale disasters, it is important not only to study information on social media but also to study activities in disaster-hit areas and consider ways to collaborate with people involved in such activities. The findings can also be useful in not only relief efforts, but also in relaying information on the extent of damage and extent of aid delivery, through social media.
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