This study examined the relationships between the value of subject majors, career awareness,
and university life satisfaction. Career awareness was measured by the Job Orientation Scale, and
the shortened version of the Scales of University Life Satisfaction was implemented. Canonical
correlation was used to analyze the first set of variables on four sub-scales measuring value of
subject majors, and the second set of variables on all sub-scales of job orientation or university life
satisfaction. Results showed that when utility value, interest value, and private attainment value were
high, human relations orientation and job challenge orientation were also high, whereas working
conditions orientation was low. Furthermore, all sub-scales of the value of subject majors positively
correlated with study satisfaction and commitment to the university. Furthermore, public attainment
value showed a different pattern of relationship to job orientation and university life satisfaction than
the other values.
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