This research aimed to investigate the color and form of waterlily that reflect consumers’ preferences of Thai people. The questionnaire choice of adjective was used to investigate the preference of color and shape of waterlily. We selected five colors and three types of form of waterlily to be used as stimuli of this experiment. Four hundred people participated in the experiment. The results showed that the preference for the colors of the waterlily is pink and form is cup shape. The petals of waterlily affected the feelings of preference in elegance and pure.

　The research was conducted to investigate how Thai news anchors explain things regarding colors in order for listeners of radio broadcasting to verify the same colors. The objective of this study was to test whether the newscaster and listeners in Thailand have the same understanding of color verification and its problems. The attested colors are composed of 24 colors with similar and different tones regarding the Macbeth ColorChecker. The used instruments were Macbeth ColorChecker for National Broadcasting Services of Thailand’s news anchors to verify colors, audio clips of color verification and questionnaires. The research was delivered to address problems of color clarification in audio media to develop the news program with listener analysis.