As alternatives to the conventional systems of food provision, short food supply chains (SFSCs) have attracted growing interest in agro-food geography and related social sciences. In this paper, we explore the conditions for stabilizing the operation of SFSCs by analyzing the dynamics of SFSCs of Japanese Shorthorn beef, which is a specific local breed, in Iwate Prefecture, from 1991 to 2004. We developed an analytical framework focusing on three distinctive features of SFSCs as a dynamic system: 1) short-circuiting and simplifying food supply chains; 2) close interactions among the actors; and 3) close interactions with a particular place. We examined how and under which conditions these distinctive features function effectively. The SFSCs of Japanese Shorthorn beef are characterized by: 1) direct selling from producers to consumers through full-set distribution; 2) creation of added value by conveying and offering qualities that are not recognized by appearance and standardized grade, such as taste, safety, and local nature; and 3) a production system closely connected with the ecological and social environments of the production area. After the import liberalization of beef in 1991, the SFSCs of Japanese Shorthorn beef have tried to stabilize operations, especially by intensifying close relationships with production areas.
The findings of this study are summarized as follows. With respect to short-circuiting and simplifying food supply chains, to ensure the efficiency of the distribution system, SFSCs of Japanese Shorthorn beef require a certain level of scale and complexity, which has increased distributors' burdens of supply-and-demand adjustment. For close interactions among the actors, the behavioral principles of consumers cannot be changed easily through the dynamics of SFSCs, and it was difficult to differentiate Japanese Shorthorn beef based on its local nature. To convince consumers to pay premium prices it was necessary to adapt to consumers' preferences or to appeal to their behavioral principles through the continued efforts such as direct communications. For close interactions with a specific place, the production system and technologies related to the resource recycling type of livestock farming, which was thought to be difficult to achieve in Japan, could be realized with a reasonable level of efficiency and quality through the effective interactions between distributors and producers and/or with government support.
It is important to note that the behavioral principles of actors, which are not merely seeking their own self-interest, have become a key element enabling the three distinctive features of SFSCs to function effectively in meeting the conditions described above. In particular, the behavioral principles of the distributors and producers demonstrating cooperation and public interest leading to the promotion of local products have played an important role since the appeal of local nature to consumers is limited and behavioral principles of consumers cannot be changed easily.
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