Despite the adverse environment of economy, a number of unique Japanese companies have achieved high performance. The commonality is observed in the sustainable efforts by which the next generation type business models are explored to proven outcome. This paper focuses on the historical tracking to renewing to the model of general trading firms in particular. P2M perspective is applied to the model analysis to the new value creation process and factors. As a result, the 13 Cross Integration Factors (CIF) have been detected in the design, actions and effects through the organizations. The synergy are implied to the outcome of business creation proposal, activation, and improvements of financial indicators.

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Recently, there is a need for "open innovation". In this situation, "research and development consortium" as a form of research and development is carried out in universities and public research institutes. In order to commercialize research and development results, the treatment of intellectual property created before and after the research and development is one of the important points. In this paper, activities of individual organizations that make up a consortium is defined as a project. In addition, a coalition that evolved from project activities is defined as a program. "P2M Intellectual Property Management" that combines P2M theory with intellectual property management is also introduced. In addition, the use of P2M Intellectual Property Management is recommended for the effective use of research and development results.

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In the production industry, the development speed of new product has been increased by the introduction of CAE tools and the modularization of the product structure. In this situation, it is more difficult to keep corporate business profitable through new product development based on the "competitive differences in product" concept. Most of commercially available innovative products are created by combination of current technologies. There are, however, few discussion about technology combination methodologies. In this paper, the authors present a product innovation model by technology combination that successfully implicates the Evolutionary Game Theory to describe the technology and product innovation process. For illustrative example, Apple iPod was selected to explain the methodology.

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For the program risk management, it is indispensable to prepare risk management plans for each project and aware risks occurred in each project. The authors reviewed previous research papers and Standard PM and P2M textbook, and disclosed that there are limited description for collaborative process between program and projects for P2M risk management. In this paper, the authors propose a framework for risk response between program and projects by describing both planning processes in IDEFO. Based on this framework, risk management methodology is also suggested by extracting differences among ideal, To-Be and As-Is project execution plans.

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In severe market conditions, the development of products with technological superiority or novelty is a critical innovation strategy for corporations. Thus, R&D processes are used in numerous research projects and implemented in many companies. Stage-Gate^[○!R] and PACE^[○!R] are prime examples of these processes, and are superior methodologies for filtering out promising R&D themes from a field of many. On the one hand, companies are concerned about the possibility of getting rid of something without first having discovered its promise. The "Boost-Gate" methodology was devised to bring up promising themes in these cases, all while providing a boost to R&D. This gate is a platform that has a Function of Organization Activation, and this paper reports on the promise of this methodology through a case study of how K Corp., a food company, put it into practice.

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The authors have reported in the previous papers that focused on the corporate sustainability subject to societal contribution through conscious business deployment. The present paper is concerned with the practical implementation of the method by driving functions of sustainable P2M activities. This methodology may be named as "Dynamic Evolutionary Approach" that supports simultaneous product & process lifecycle management.

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In the previous report, I reported that the application of P2M Ver.2 consisted of the three-stage model of "Scheme, System, and Service" for the industry (corporations)-academia (universities) collaboration stages of "Coordination, Collaboration, and Industrialization" and that it would be helpful for project members to share the concept of the target for the collaboration stage. This report is intended to: (i) define "industry (corporations), academia (universities), and collaboration organizations as promoting agents, (ii) analyze the characteristics from the viewpoint of project management, and (iii) propose a collaboration model composed of each agent's human activities.

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Formula SAE is an education program where to teach manufacturing process to students, it oriented in the United States. In this education program, students themselves have developed small sized formula type vehicle and compete in cost, design, business presentation and driving. It is business practice. So far, there are studies that have been written about development of vehicle. However, there is few case focus to management. An author applied P2M to formula team and the program sees this activity, newly launched. Also, I have reflected 3S model to the program. As a result, field of education prognosis is created in university. I report about this program practice.

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