In this study, I conducted an empirical research to analyze corporate behavior that building on the point of view of innovation theory. In this paper, innovation is defined that doing something new but different from the progress. It can overcome irrational things and influence to both market and management results. The subjects of this study are lodging industry with high customer satisfaction, long-established lodging industry, and elected hospitality management companies. It is confirmed that there are difference of corporate behavior by its founding years and the size of the accommodation. In addition, I have also discussed measures to realize hospitality for the stakeholders.

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This paper aims to advocate fee business in the area of the made-to-order group tours. It has been said that the travel industry should change its profit model from commission business to fee business. However, the definition of so-called fee business is still unclear, case by case or person by person. After defining the fee business in this paper, I would like to illustrate how the fee business can be applied in the made-to-order group tours which contain MICE factors. This paper may be of great use to any ordinary salespersons in the travel industry. MICE: An abbreviation of Meeting, Incentive, Convention and Event/Exhibition

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In 2013, the Great Sengu (major transfer of the deity to a new shrine building) was done at Izumo Taisha Shrine, for the first time in 60 years. Matsue Branch of the Bank of Japan estimated the tourist consumption in 2013 in Shimane Prefecture to be JPY25.8 billion. As for Matsue-city, the number of visitors to 9 main sightseeing facilities increased by 14%, during Golden Week (Japanese holiday season in early May) compared with previous year. However, we can't rest at ease. It was found that tourist visits are shifting to "matchmaking" places related to the legend of Izumo, from traditional facilities around Matsue Castle. We should not rely solely on attracting young ladies exploiting the recent history boom among them. We need to review the history of the city, and turn the existing resources into working tourist attractions. This study discussed how Matsue has developed as a tourist city in modern period.

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This study examined the psychological difference of psychological well-being from homeland visits between immigrants in Japan and those in Macau. We conducted the Internet survey for 100 Chinese immigrants in Japan and the interview survey for 500 Chinese immigrants in Macau. As common results of both immigrants, motivation of "visiting friends and relatives" positively influenced "retrospect" activities, in turn, "retrospect" activities positively influenced "future orientation" feeling, and "future orientation" negatively influenced "CES-D score" which is an index for the tendency of depression. However, there were many differences in homeland visits by the immigrants in Japan and by those in Macau. Knowing these similarities and differences in psychological process will help to encourage homeland visit tours.

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The research of the overseas travel insurance in Japan is not advanced compared with that of other automobile insurances and the fire insurances. As a starting point of the research of overseas travel insurance the purpose of this research is to clarify the birth and historical changes of policy conditions of the overseas travel insurance in Japan.

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For many decades, airports in Japan have been strongly regulated and monitored under the government airport management policies. North American and European airport management styles are examined and compared to those of Japan. The research reveals the restrictions and the ineffectiveness of existing state leading airport management policies, which prevent the healthy growth and the effective use of airports in Japan. Finally, the research analyzes comes up with a proposal and insights for possible change and reform opportunity for Japanese airport management.

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In the revival process of the disaster of the Great East Japan Earthquake and Tsunami, it has been said that tourism to the stricken area can support the reconstruction of local residents' life. However, some local residents living in the stricken area still have prejudice to tourism and they doubt the positive effect of tourism. A negative perspective for tourism decreases when the local residents meet tourists visiting the stricken area. Those who live in Miyako-shi do not want to remove the ruins after disaster compared to the other 5 coastal cities and those who push forward with tourism to the disaster area regard the preservation of ruin very important.

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Online Travel Agencies (OTA) as new intermediaries have been chosen by consumers as their leading product choice when choosing accommodation since the Japanese OTA was firstly launched in 1996. Hotels and ryokans began to manage their real time room inventories and daily prices although they had limited control of under the traditional distribution agreement known as "Kyotei ryokan & hotel" for a long time. Therefore, the introduction of OTAs provided a productive technological initiative to expand domestic and overseas markets throughout the Japanese lodging industry.

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For sound development of blue tourism, I researched its current situation and issues. As a result I found out that blue tourism involved game fishing made cooperation from the professional fishermen. The high level of repeat ratio and consumption of game fishing maniac impacted regional economic revitalization.

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This study aims to examine the role of Community-Based Tourism (CBT) in the achievement of women's social independence in Northern Tanzania. CBT is often said to contribute to capacity building as well as to income growth and job creation. In this sense, CBT can provide some support of individuals' livelihood at the local level through its profits, and can also help women's social independence in some cases. However, most of the women involved in CBT cannot obtain enough income or job opportunities to fully support themselves. In fact, though they do receive monetary payments as well as small gifts and donations from tourists, such forms of income are insufficient and unreliable for the total subsistence of their households. Thus, CBT works as partial support toward living expenses, but the job opportunities originating from it are too limited to fully secure the livelihood of those women active within it. In conclusion, in its present form, CBT does not function well toward the achievement of women's social independence.

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Museums are a major attraction in tourist areas in Japan. This study paid attention to tourist areas that have a cluster of museums, and the analysis in this paper found that community activities are a key to making museums attractive for tourists. A case study of the Izu-kogen area, Shizuoka Prefecture, and the Azumino area of Nagano Prefecture found that community activities by both long-time residents and newcomers have promoted the profile of their area and thus played an important role in forming a cluster of museums and making art a tourist attraction.

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This research aims to explore the effectiveness of the workshop conducted in an overseas study tour for university students. Since most Japanese students are unfamiliar with the workshop conducted in overseas study tours, the workshop for reflection on the tour "Let's talk about My Seattle in 2010" designed based on the experience learning model of Kolb (1984) was conducted. Questionnaire just after the workshop showed us positive results in motivation of students, but not in the proactive action. To make sure about positive results in their action, interview research was conducted after 1 year and half from the tour. Finally, positive results were found in proactive action of the students. This research concluded to suggest that the workshop for reflection conducted in an overseas study tour had been effective for proactive learning of university students.

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In recent years, travel away young people is seen as a problem. In previous study, is considered to be the single person the youth, measures of travel activation have been considered. In this study, regarded as a "family" rather than "personal" the young people, they will explore the possibility of family travel is the parent. In recent years, among young people, it is because the tendency trend of relationship-oriented increases, to cherish the family is larger. We survey the reality of family travel, we analyzed the current situation of family travel to generation. As a result, we have made the family travel a lot, even compared to other generations, generation whose parent is 20 years old it has been found that tourist behavior is also active, values for travel is also high.

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The purpose of this study is the identification of determinants and willingness-to-pay for use value of natural park located at city. The author used dichotomous choice to analyze the determinants and willingness-to-pay. As a result, about two thousand won was analyzed as an use value when converted the use value as an admission fee. And unmarried people, blue color and the people having the income of from 2 million to 3 million were the positive impacts to the WTP.

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Guesthouses and hostels are becoming increasingly common in Japan. However, this social trend has never been studied on the basis of a scientific investigation. In this study, we conducted a questionnaire survey. The survey results reveal the elements of the guesthouse managers' motives for opening. This paper suggests two points regarding the background of the increase in guesthouses in Japan: (1) the increase in foreign tourists visiting Japan has increased the need for accommodations, and (2) the domestic accommodation system faces challenges and growing dissatisfaction.

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In recent years, the main stream of researches and investigations for Sustainable Tourism in global scale have become considerably detailed scientific and analytic assessing by means of implementation of diverse and appropriate indicators system toward the tourist destinations mainly in UK, USA and Australia where this kind of research is so featured. This tendency should be evaluated highly and essential as well from the viewpoint of reduction and management of tourism impacts within the destinations. On the other hand, simultaneously, it appears to the author, at least, that the above tendency might be occurring a slight negative consequence regarding evaluation to the historic and cultural properties, also the intangible cultural heritage in every region. Because it seems that the priority for recent sustainability research might be regarded mostly as something natural, social and environmental within the tourist destination due to long-term substantial impacts of human activities toward the nature world. In this meaning a sustainable development research of "Blue Plan" organized by UNEP, specifically the article "Towards an Observatory and a 'Quality Label' for Sustainable Tourism in the Mediterranean" has to be taken notice particularly. Because this survey points out quite positively the importance concerning preservation and restoration of historic and cultural heritage of the Mediterranean countries. This research aims to elucidate the important viewpoint on preservation and restoration of cultural heritage environment not only for sustainable development in tourist destination, but also for their "rejuvenation" moreover "revitalization", referring to the national strategic project of restoration at the traditional settlement of Oia, Santorini Island, Aegean Sea, in Greece, which was implemented during 1975-1992. By means of this governmental project fortunately Oia had a great opportunity to revive herself from the town of DEPOPULATION and continuously the other regional stakeholders succeeded to this project in order to be one of the most attractive island destination in the world. Hopefully this case study could suggest a precious meaning concerned with creation & promotion of appealing destinations in Japan as well.

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This paper explores a proposal for educational tourism inbound marketing. It also discusses issues and barriers in implementing educational tourism marketing. For this paper, the meaning of educational tourism includes study abroad gaining degrees such as bachelor and for language and school trips. There are three key issues and they are the multiple and unclear market segment in educational tourists, the complexity of stakeholders and the complexity of roles played by those stakeholders in educational tourism marketing. To solve these problems, strategic marketing theory is applied focusing on marketing channel strategies. Brisbane is used as a case study for their educational tourism marketing initiative. They established not only tourism but also an effective educational marketing program. A marketing approach from tourism and educational aspects is the key to promoting cities as educational tourism destinations. In order to do this, multiple marketing channel initiatives are suggested using both tourism-oriented and education-oriented channels.

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Although alcoholic drinks is closely related to human life, however, the influence of alcoholic drinks hobby on people's life style, there is no any scientific research. The study is tried to analyze wine have any impact on people's life style. Mr. Takano Yutaka believes that taste for wine can be divided into six types, personality can be analyzed from this six types. The study, it is the reference of this statement, to study the connection between the be fond of wine and life style.

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In 2013, the "foods camouflage problems" in a hotels and restaurants occurred frequently. It will be a problem with which "food" is related safely, and if it makes a mistake, it will be a problem which threatens a user's health. This is the same as greet the Muslims from the ASEAN countries where the increase is expected from now. Because, a Muslim eats halal and camouflage is not allowed absolutely. If camouflage is discovered, then it is likely to develop into international issues.

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This paper argued and tried to discuss the architecture and product characteristics of the inclusive tour called "packaged tour" in Japan from the point of product architecture scheme, "modular or integral," "open or closed" and so on. The results of this paper were (1) the architecture and product characteristics of the inclusive tour could be analyzed by the product architecture scheme, (2) "skeleton type" product which is consist of only hotel and air have open-modular architecture, (3) functional elements of inclusive tour such as hotel or air have opened interface, (4) inclusive tour is expected to have customer's participation on adding function or service of travel. After the discussion, relating and referring to the conclusion of this paper, some more hypotheses and some subjects for future studies were shown.

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The purpose of this paper is to argue that it is a method of tourism support the local railway. The local railway in Japan, ensuring profitability is difficult. Still, the public railway is highly difficult to abolish. Maintenance of railway lines these, need the assistance of public funds. However, self-help efforts are also required. The effective methods is tourism. Economic effects of tourism by Sanriku Railway is one in which small but recognizable. Sanriku Railway, is an attempt to tourism resources of the railway company itself, the results have emerged over time. Efforts Sanriku railway is making a topic such as through Bussan planning and train. And I have been successful in attracting tourists.

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Recently, significant attention has been focused on visitors' satisfaction and loyalty in tourism. However, few studies test validity of visitors' satisfaction loyalty as indicator of destination performance among other elements, visitors' purpose, accompany, etc. In this study, a analysis of them and trend of number of visitors in Japanese 26 destinations is conducted. Whereas, there is a positive and significant relationship between intention for WOM (word of mouth) and decrease or increase in number of visitors in any one given time period. Therefore, the destination managers would set intention of WOM as a goal of their destination management strategy.

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The Asia/Pacific region is expected to experience the highest growth and it would be the world's largest market in passenger traffic through to the year 2025. Under the circumstances, airport competition is really heating up among Asian countries year by year. Many of international hub airports in Asian region develop not only hardware side of infrastructure such as airport facilities and network, but also software side of infrastructure such as conducting transit tours for transit/transfer passengers. Although Singapore has poor historical tourism resources, it is one of the successful tourism-oriented countries in Asia. Behind this background, Singapore government positions Tourism as one of the strategies for improving nation's international competitiveness in a mid-and-long term perspective. Singapore takes advantages of Airport as tourism resources. For Singapore's inbound tourism, airport is not merely infrastructure, but also attractive tourism resources. This study aims to examine efforts to the tourism-oriented country and strengthening of international competitiveness of airport in Singapore.

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A promotion of tourism by utilizing contents has been activated. The film tourism is a typical example of this. Utilizing the animation has been actively carried out by now. By investigating the cases, such as Takayama, Gifu prefecture and Oarai town, Ibaraki prefecture, this study show a case of regional development by utilizing the contents in Kyoto. This study also shows that the animation forms the awareness of habitants to the contents and would have the effectiveness to the regional development utilizing environmental resources.

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This note is the investigation report which utilized "gastronomic culture" in Kumamoto and which is related to promotion of sightseeing. The strategy of Kumamoto Tamana is "regional economy cooperation" utilized "gastronomic culture." The strategy of Kumamoto Yamaga is "community-based tourism" utilized "gastronomic culture." The strategy of Kumamoto Asikita is "the experienced type fishery sightseeing" utilized "gastronomic culture." Therefore, the promotion utilized "gastronomic culture" of sightseeing is various forms in Kumamoto.

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Ryotaro Shiba has attracted and retained Japanese readers to his travelogue series, written while travelling the old roads of Japan and several other countries, for many years. In the past, I selected several key words used in his travelogue series, and tried to analyze the appeal of the travel itself through Shiba's eyes. This time, I selected the term 'nostalgia' as a key word because Shiba seemed to use it frequently to describe his surroundings during his travels. In this paper, I analyzed the frequency of the term and how it was used by Shiba in 43 books. Results indicate that Shiba mainly used the term 'nostalgia' to portray the simple daily life led by people he met on his travels.

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Although sport tourism is a new term as a sightseeing form which combined a "sport" and "tourism (the tourist industry and travel)", the keyword common to both sides is "impression." It is the greatest advantage of sport tourism that many factors including local reproduction and an educational effect other than the least common denominator "impression" overlap, and a sport and the travel can expect a possibility that those common features will be the square. For the last several decades, it rises as a burgeoning industry, grows rapidly, and is obliged to a market slowdown or stagnation after that, and the sport tourism can expect a big possibility from a next-generation growth process in the travel industry of Japan by which crossroads are made to stand.

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This paper analyzes that the rural area is blessed with a precook tradition, culture and natural resources to conserve such rural resources in a sustainable manner, since resources of these areas are essential for tourism development. Rural tourism is promising as one of the measures of elimination of disparities between urban and rural areas in China, but it will be considered to be in the framework of the regional activation planning and implementation stags. In this regard, the active involvement of local government would be necessary. In addition, that both the city residents on the demand side of the rural fauvism and rural residents of the supply side third enjoy benefits of success of the rural tourism. In this regard, the role of private sector in tourism development, cooperation is fetching the public and private sectors to form a partnership for the development together with the local residents are also prorogued tinted. Making a system faceting development and research institutions in collation with public and private sectors is required well. If appropriate rural development in China is promoted, it would contribute to regional revitalization and to shrink the gap between urban and rural areas of China. This policy approach in to be censored as contributing to the well-balanced socio economic development of China.

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