This study aims to analyze user reviews of the Chinese flea market app Xianyu through text mining to
identify the characteristics of consumer purchasing behavior and user experience. Review data were collected
from the App Store using Python, and keyword frequency analysis, co-occurrence network analysis, correspondence analysis, and cross-tabulation were conducted with KH Coder.
The results reveal that users' satisfaction is influenced by factors such as usability, product quality, and convenience, while dissatisfaction stems from issues like fraud, poor customer service, and account suspensions. A polarization of user experiences was observed, with a high concentration of both 1-star and 5-star ratings.
This study provides insights into user perceptions on C2C platforms and offers practical implications for improving
platform operations.
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