The purpose of this study is to examine how the social capital functions to undertake the business of sports promotion and also whether it causes to create the emergence of new sports promotion business and social capital in the local community. In this study, data was collected through interviews with the administrative officer who undertook the business of sports promotion and the local resident who requested to join the sports promotion project in two areas. The major findings are summarized as follows: (1) The social structure influences the undertaking sports promotion business and the functioning of social capital. As for the undertaking sports promotion business, it is important to utilize social structure and regional characteristics in the local community. (2) In the planning and implementing sports promotion business, the complementary human interaction which is based on the trust between the administrative officer as the catalyst who brings in an idea to the community and the local resident as the supporter who utilizes social capital in the community was important. To be common to the both was "Yosomono (Outsider)" view point which looks objectively at the value, the attractiveness and the problem in the community. (3) To create both the emergence of the sports promotion business and the social capital in the local community. It was important to utilize local resources effectively and to build relationship with new participants. These results will provide a useful suggestion in administrative organizations and local residents who are involved in the sports promotion and the community development.

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In the field of physical education and sports management, research on community sports has overlooked the relationship between sports and the history of community life. Therefore, the objective of the present study was to clarify the relationship between the history of community life and the legitimacy of establishing a "comprehensive community sports club (CCSC)" by community residents. The present investigation was conducted from the viewpoint of Life-Environmentalism and focused on the "discourse for persuasion and consent" that conforms to the knowledge accumulated by community groups. The present study was conducted in the Hanayama elementary school district in Hitachi city, Ibaraki prefecture. In Hitachi city, community groups have been formed in each elementary school district with the guidance of the city government to promote civic activities since 1974. A community group in the Hanayama elementary school district, the Hanayama Community, was formed to deal with issues within the district, and has been active in the community. The core members of the Hanayama Community were involved with the establishment of a CCSC. The present study describes the history of the Hanayama Community and the process of establishing the CCSC in Hanayama, and discusses the various "discourse for persuasion and consent" that were used in the process of establishing the CCSC and the knowledge that community members had accumulated. The present study indicates the following: (1) The "discourse for persuasion and consent" used by community residents to form the CCSC were rooted in their experiences in community groups. (2) The "discourses for persuasion and consent" exhibited some contradiction, although there was a consistent directional tendency. (3) When investigating community sports promotion, it is important to continue to conduct monographic studies examining the history of community life.

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