This paper deals with a framework for rural revitalization related to major changes of rural communities in the 1980s' Japan focusing on the following six issues.
[1] Change of national economy from internationalization to globalization has left agriculture for the most difficult position because of the least mobility of its major resources, especially land.
[2] Change into urbanized society has brought three different phenomena assoicated with regional differentiation: increase in the number of part-time farm households throughout the country; in-migration of ex-urban residents into urban-fringe rural communities; and depopulation related to aging in remote rural communities.
[3] Value change towards amenity has focused on agricultural roles for: safety and diversity of food supply; job opportunity for women and aged people; recreation and cultural conservation; education for children; and conservation of soil, water and air.
[4] Rural community dynamism is formed by both: dynamically functioning system, which is generally carried by goal-oriented social groups, and potentially functioning system, which is often carried by traditional social groups and prerequisite for the dynamically functioning system in rural vitalization.
[5] Rural economic development scheme, conventionally based on Fordism assuming both mass-production by monoculture and mass-consumption market, is to be diversified by nicheism assuming both small-scale production with diversity of crops and niche market.
[6] Process of decision-making and enforcement for rural development policy is to be shifted from vertical integration within the framework of bureaucracy to horizontal integration based on local network systems for endogenous development with people's participation.
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