From a macro–economic viewpoint, the relationship between the customer and the restaurant is regarded as the
co–existence of two communities to mutually prosper. However, from a micro–economic viewpoint of restaurant
management, their advantages and purposes differ: one is the proposing side; the other, the selecting side. In
this study, with a French restaurant setting, particular occurrences of customers’ deviant behavior were analyzed
through participant observation. Through the results, it can be inferred that the customers’ deviant behavior
resulted from being asked to conform to norms unheard of in a traditional French restaurant, by the restaurant
concerned. Moreover, the restaurant was unaware of their stance on certain norms until a customer displayed
an unusual behavior. Customers and the restaurant interacted depending on the situation. Consequently, the
restaurant’s norms fluctuated. Thus, new norms were generated; this can be considered a learning scene, where the
customers and the staffs—two communities with different purposes—negotiate in a boundary crossing space,
the restaurant, thereby rebuilding existing norms.
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