In this paper, I discuss recordization of "experience" on video sharing websites. Recently, rich contents can be treated by users on the Internet with the spread of video sharing websites. As a result of this spread, expression styles on the Internet are inceasing in number as well as in diversity. A number of users upload data of recorded "experience" to the Web. Moreover, this recordization of "experience" also became the expression activities by users. Based on this situation, this paper considers "experience value" created by records of various experiences on the Internet.
This paper considers the problem of the "experience value" in a Web community site using the example of 「dcinside.com」. The contents are roughly divided into two. First, the implications of an "experience value" appearance and the meaning of "experience" in consumer behavior theory were arranged, and the theoretical root of "experience value" was explored. Next, it discussed about construction of "experience value" creation and customer relationship, putting a focus on the "experience value" in a Web community site.
The Internet business based on web becomes active in the 21st century, and information technology has rapidly changed the world. The enterprise management and consumer behavior has changed along with the change of marketing. Web-marketing has greatly changed the idea of marketing of the past depending on web sites and web technologies. In this paper, we examine web-marketing from various view-point, and discuss CRM corresponding to the changing consumer behavior. Furthermore, we argue the problems of marketing in the future and suggests an ideal way of marketing.
Tertiary industry has already grabbed a major role from manufacturing industry in the developed countries. Almost all people recognize service economy has come and experience economy is just around the corner and unless firms are changed to service- or experience-oriented ones, they will never be able to satisfy consumers' needs and get good performances. But both either-goods-or-services perspective and from-goods-to-services perspective have a weak point, because they do not consider remaining life areas except consumption. As we will point out, we should take quality of life as the most important factor for not only customer satisfaction but the improvement of whole values of ordinary people.
The form of communications is more various according to progress the Information Communication Technology (ICT). This affects an intimate network and shared knowledge. First, this paper focuses our discussion on the expanded intimacy and the differentiation of shared knowledge. Then we consider the learning by experience and Communities of Practice (COP) from a viewpoint of service strategy. Finally, we point out the function and the meaning of the community as the place of uniting the heterogeneities.
Now, mixi is the most famous and biggest firm in Japan. And including this, the Social Networking Service (SNS) is not a no-charge business. In this business, users do not have to pay money to SNS. But, in this business, users are not clients, and also clients are not users. So, clients pay money. Now, SNS is a kind of desire development equipment and life designer. A strong point of business model of SNS is that is based on the powerfull context. So, In this article, I would like to say that we can see SNS as a context-driven business model based on the formation of tribes by the cooperative experience.
In this paper, we take up SNS in the enterprise paid attention to, and consider the impact on the organization is considered. First of all, the difference between SNS in the enterprise and Intranet is clarified. Especially, we are discussing it from not a technical characteristic but the use characteristic or the aspect of an organizational or operational context. And, SNS in the enterprise clarified that the use method of making not only the aspect of information retrieval means but also use (browsing) target was important.
There is possibility to make new digital divide occur in the transition for the Digital Terrestrial Broadcasting (DTB) in Japan. Diffusion divide would occur between urban and rural area by the gap of by service starting time and residents income. Service divide is caused by some different viewpoints. The delay time of broadcasting is longer in rural area than in urban area. In some prefectures, the number of the channels might decrease by the stop of broadcasting wave spillover The visually disabled doesn't get the benefit of DTB as much as other people. The main contribution of this study is to clarify the possibility of new digital divide by DTB and to propose the optional policy for reducing divide.