The target of this paper is the negative peak wind forces in the direction toward the outside of the building for designing the cladding/components of rooftop signboards. Focus is on the edges of signboards where the largest wind forces are induced. A systematic wind tunnel test was conducted, changing the building shape and the shape and installation location of signboard. The most critical negative peak wind force coefficient
irrespective of wind direction occurred in a wind nearly parallel to the signboard. It was fond that a non-dimensional parameter defined by
, where l is the distance between the building's windward edge and the signboard's windward edge, and H and B' are the height and width of the building's windward wall, respectively, was an important factor for
. When
= 0.7, the value of
was at its minimum, the largest in magnitude. A flow visualization indicated that a separated flow reattached on the building wall near
= 0.6. The separated flow fluctuates with the inflow's fluctuation. Consequently, the local flow near the top of the building instantaneously turns toward the outside of the building, which may cause
near the edge of signboard.