To examine color-related differences in gustatory and visual impressions, images of hospital meals served on trays with different color hues were presented to 30 female and 30 male university students for comparison. All tray colors were pale, and 10 hue variations were created using image-editing software. In addition to the warm colors reported in a previous study (Okuda et al., 2002), the red, purple, and red-purple hues were frequently associated with sweetness, regardless of the sex. Various purple foods are currently available, and the experience of eating these foods may have influenced the students’ gustatory impressions. Thus, gustatory impressions may be subject to change, according to trends in food environments. The yellow-green hue was associated with saltiness significantly more frequently among females, who remembered a new food product with a yellow-green package, representing their higher level of interest in food. Through factor analysis, 3 factors were selected “tranquil food environments”, “clean food presentation” and “the attractiveness of food choices for young people”. Based on the results, trays with 3 hues: pale red, orange, and yellow, may be appropriate for both sexes. The usefulness of the symbolism and impression of each color to create healthy food environments was also suggested.
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