Along with servitization of economics is growing, the research on service innovation including solutions for social problems has been demanded towards human well-being and community sustainability. This article shows a perspective of their international situations through reporting three conferences held in 2017 such as QUIS15 (The International Research Symposium on Service Excellence in Management), IRSSM-8 (The International Research Symposium in Service Management) and AIRTH2017 (The Alliance for Innovators and Researchers in Tourism Studies). These reports include research trends about TSR (transformative service research), SDL (service dominant logic), and tourism innovation towards community revitalization. Also our international research group activities are shown for public service and tourism discussions involving roles of art / artist with field surveys in Slovenia.

The paradigm of Japan’s industrial economy is changing from a traditional “manufacturing” to a “value creation” by a novel business model.What kind of senseware to incorporate into the business model is the biggest point, and when constructing this senseware concepts such as “hospitality” and “hospitality” are major factors. In this paper, the theme of ‘hospitality and senseware in Global Market’ is based on the analysis of foreign students’ consciousness survey on the relationship between hospitality and senseware of our country and case examples of senseware strategies of Japanese companies in Vietnam Study and make policy recommendations for Japan’s competitive advantage.

This paper reports, the result’s outline from “a study group of engineering brands” held 34 times in this society since November 2007. Engineering brands support company to establish the mechanism of how-to-sell products from his technology’s advantage.

This research discusses on the process of fostering engineering brands with case studies and suggests several effective types, observing in particular attention the fusion between seed-oriented engineering and a potential business need.

The engineering branding is based on a MOT (management of technology) strategy.

This paper analyzes initial objectives and latest status of mergers and acquisitions (M&A) in which global Electronics Manufacturing Service (EMS) firms have acquired plants from Japanese firms in the early 2000’s. The results indicate that firms are unable to expand business in the case of acquisition of organizations with manufacturing knowledge for advanced products. However, it can be confirmed that a firm expands business in the case of acquisition of an organization with design and manufacturing knowledge for commodity products through knowledge transformation of the acquired organization which is evolved to become applicable knowledge for designs and production engineering of various products through the interaction among overseas plants of the firm and customers.

While we, from Japan Government to private sectors, have been trying to produce and grow Advanced technology oriented start-ups for long time through several Start-up booms, we haven’t seen the real and enough growing. Especially, in manufacturing sector, for these 20 or 30 years, our starting business rate has been very low. Through discussions with Start-up support practitioners, we examine and seek Critical missing link to produce and grow Advanced Technology oriented start-ups in Japan. And we have made the proposal covering from risk money, human resources, independent VCs and so on to education, diversification of our society.

Through the serial columns of “new market is created by needs”, the author had explained that “repeating the four business processes” and “human resources, goods, money, and users” have importance to venture companies. Entrepreneurs that try to launch a venture are required to prepare to “invest all the assets in their business” in order to get the true collaborators.

In this paper, at the beginning, the author explains when entrepreneurs with aim to business creation found social problems, it is important for him/her to be able to create markets with solving them, and explains that it is important to “repeating the four business processes” in order to grow the business in the created market. Next, it is important to get necessary resource which calls “human resource, goods, and money, and users” as spreading the network in order to solve the social problems. And then, it shows that he/her can get “human resource, goods, money, and users” by organizations connected in network with strong ties.

I started a new series titled an introduction to Engineering Brands. This first article, “Guide of Brand Creation,” explains what Engineering Brands is, and it discusses successful cases which demonstrate effective market building with Engineering Brands.

First, it explains the basic role of Engineering Brands in brand marketing. Once the Brand is established, customers look for the product without company’s promotion efforts.

The second section explains a communication functionality of Engineering Brands by classifying some examples. Product branding is built by the recognition of product competitiveness in the market, and the product name itself becomes widely known as a result. The same for corporate branding: corporate branding is built by the recognition of company’s competitiveness in the market, and the company name itself becomes widely known by consumers. There are 3 ways to market product competitiveness: it is promoted by product functions, value propositions, new market development. Also, company competitiveness is promoted by corporate mission, business domain, and engineering expertise.

Engineering Brands has advertising appeal and helps build product branding and corporate branding.

In order to become a company of choice in a super aging society, it is building a service that can grasp the needs of customers and respond. An effective type of moving means is a type of care nursing taxi.

However, considering on the time axis, the waiting time is large and the efficiency is bad. Then I thought there was something I could do to wait. It is a clear-cut business. By operating in a small area, you can balance both work. And “Happy Care · Wedding” is invented as a business model that people appreciate and appreciate. With a nurse accompanying, even people who need medical care can be relieved to participate in the wedding ceremony. By suffering difficulties in nursing care business and recycling industry, we can get involved long with customers.

Disable people normally face various problems in working at ordinary workplaces. These are insufficient capabilities of theirs’, unsatisfactory supports from other workers, and poor sense of livings etc.

Our mission is to improve these circumstances of disable people. Through a series of studies and discussions, we have found a new concept that connects welfare with agriculture which produce essential foods for our society. And we have established “Iiasa-farm” which can provide disable people motivations for active works and senses of pleasant livings.

Preventing global warming is the biggest challenge we face. Due to the deadlock of nuclear developments, our key issues are to lessen the share of fossil fuels, which will continue to play a major role yet, and to promote energy conservation and renewable energies. The incumbent energy, industries have various characteristics which consist of social responsibility, specific industrial capabilities, logistics, and overall systematizations. With these characteristics, they used to tackle essential issues and develop “New Combinations”.

But, for the recent 50 years, due to the market instabilities and energy prices’ fluctuations, consistency to tackle essential issues have been deteriorated, and therefore, forces to develop “ New Combinations” have been weakened.

The empirical analysis of energy industries indicates that dispersed and unstable renewable energies such as wind power and photovoltaic are positioned on the opposite side of incumbent energy industries in terms of industry characteristics, and therefore, integrating these renewable energies into the incumbents’ transmission systems will nothing but disturbing an opportunity to create “ New Combinations”.

Without being shaken up by the market instabilities and energy prices’ fluctuations, the renewable energies industry should integrate themselves with batteries and energy conservation systems and create “New Combinations”.

In this paper, it propose the necessity of specialized MOT (Management of Technology) as the direction of new MOT education to further develop our own MOT education. In Japan, MOT education has already established for a long time, including educational institutions such as universities and graduate schools. And the MOT education that draws on the trends in Europe and the United States is carried out while changing the position, in accordance with the trends and trends of the times, the needs, the region, and the national system. And the necessity of specialized MOT is indispensable. It shows a new approach in the case of looking at MOT education in the global age.

This paper reports the potential problems of the work style of female engineers and men in companies and the solutions found through gendered innovations inside companies. Gendered innovations inside companies in this paper are defined as a method to improve management by discovering differences in the work and the working style due to the influence of gender. The practice of gendered innovations inside companies in technology based companies are effective as a part of strategic management of technology.

This paper shows the approach to find implicit problems and solve explicitly by both of combining macro analysis using large scale survey and micro analysis using ethnography.