Chapter 5 of “Engineering Brands” series is “a Role of Corporate Philosophy in Brand Building.” This chapter examines relationships between branding and corporate philosophies.
In the last chapter, it was discussed how corporate branding involves corporate philosophies, domains, and identities. A company’s domain and identity are management strategies as well as product strategies. As these two fields are different by nature, there is a risk of lacking unity in the directions. Essentially, a president of a company looks at overall balance, shows his or her leadership and set the corporate philosophy.
By looking into an analogy between branding and corporate philosophy, it has unveiled a correlation between domains and identities from the point of view of corporate identity. In brand building, company strength needs to be highlighted through defining a business domain and explaining corporate identity. Further, corporate philosophies tell us corporate identities.
How you write company’s management philosophies could help build Corporate Branding as well as Engineering Branding.
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