Mental health promotion is one type of wellbeing initiatives for people to enhance their positive mental health rather than to treat clinical symptoms. It has also been helpful for promoting psychological recovery from the after-effects of experiencing disasters. We developed a mental health promotion campaign named “ABC activities for the mind” as a way to promote resilience post-disasters, such as Japanese earthquakes. In this paper, two case studies applied to general adults and medical staff managing patients with COVID-19 were introduced as population-wide approaches of mental health promotion. Cases of mental health problems are increasing as the spread of infection continues. The conventional approach to mental health services presents with limitations due to the restriction of contact and interaction between people under the current pandemic situation. Therefore, it is favorable to develop a new type of intervention. We tried to use informative media by developing message-posters based on “ABC activities for the mind”, emotional regulation technique such as Stop-Relax-Think, and implementation intentions known as If-Then Plans. Online surveys were administered to 1,020 general adults and 607 medical staff to evaluate each message-poster. The evaluation consisted of two sections using Likert-type scales : one section involved their reactions towards the posters, evaluating the amount of perusal, their knowledge, their views of social norms, attitude, motivation, self-efficacy, and intention ; and the other measured the level of stimulation received, such as acceptability, utility, and extent of memory retention. Findings indicated that for general adults, ratings differed significantly according to the degree of social contact, whereas among medical staff, they differed according to the COVID-19 involvement of hospitals where they work. This intervention concluded that population-wide mental health promotion campaigns in COVID-19, although ongoing, can positively impact the wellbeing of the overall population.
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