The aim of the collaborative research by industry and academia is to gather the wide wisdom and to actualize technological renovation. However, all those do not necessarily succeed. Various difficulties wait in the process from basic research to commercialization. It is said "The valley of death hides into the process". According to the survey in Kagawa Pref., the success rate in the collaborative research is 17%. The difficulty in the research process often reveals itself in cost, forms, design, durability and handiness than in a fundamental technological subject. Newer merchandise must agree to the demand of market. They say : bigger effort is necessary in commercialization than in invention. To overcome the valley of death, researchers who participate in the project must think of market condition firstly. In other words, they must clearly grip the product image that market needs and esteem cost consciousness. Zeal and effort in the collaboration is also very important. Researchers belonging enterprises recognize more strongly, compared with those belonging universities and institutes, the importance of market condition. And they are more severe on the standard of success in commercialization. (Profit should be considered besides the sales). In local area of Japan, factories are moving to foreign countries, and it is now difficult to expect the factory lure from the industry accumulation ground. To vitalize the area, there is no way than innovate industrial technology and introduce new merchandises. Public furtherance plays a big role in the up of collaboration, so to expand the furtherance budget is the best way to vitalize the regional economy. We must make efforts to raise the success rate in collaboration.
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