In Japan, corporate museums are treated as institutions which have a wide variety of functions. On the one hand, they are treated as “industrial museums” that collect, preserve, interpret, and display heritages of modern or traditional Japanese industries for the education of the public. But on the other hand, for founder company, it is important to create or maintain own positive image by operating corporate museum. So corporate museums are also treated as corporate communication tools for founder company. But for improving these functions, they also need to enhance fundamental museum functions like collection and research.

The Shiseido Corporate Museum was founded in 1992 to mark the 120th anniversary of Shiseido’s founding. The museum exhibits for public viewing Shiseido’s corporate history and a wide range of the company’s activities, including advertising, design, and its cosmetic culture. The function is not only to be a museum, but also to act as the company archive. It has about 200,000 materials, including products, advertisements, video, audio, photography, documents, and books. The collection is therefore directly related to the wider Japanese cosmetic culture. Collecting and preserving this wide variety of materials generated in its business activities, also makes use of them again in its business. This article defines the “corporate culture” that supports these archival activities, and introduces recent efforts to collect and utilize the various materials.

The role that a corporate museum is required to play is wide-ranging and each one continues to search for the ideal image in a different way. The Teikoku Databank Historical Museum (TDHM), which exhibits the history of credit research, plays three kinds of roles that are “openness”, “preservation” and “support” for both of inside and outside the company. In particular, industry-academia collaboration such as a joint workshop with university seminars, special exhibitions and other support activities outside the company provides opportunities of making public the fruits gained by studying historical resources and data of TDHM. These activities have accomplished many successes. In future TDHM must reaffirm its own characteristic and positively spread accomplishments and possibilities of its utilization.

The Takenaka carpentry tools museum was established in Kobe by the Takenaka Corporation in 1984 to pass the carpentry tools that would be lost on future generations. The museum has celebrated its 30th anniversary in 2014 and renewed the permanent exhibition with the theme of “Communication with the five senses.” In order to realize the theme, techniques such as “Realistic exhibition with full-size models”, “Extensive exposure exhibition”, “Commentary using pictures”, “Directing with digital equipment”, and “Hands-on and drawer display” were adopted. As a result, the museum is getting popular. The method of collecting carpentry tools is introduced in this paper.

NHK Archives is responsible for the mission of inheriting precious video and audio assets that have been produced during the 90 years of radio broadcasting and over 60 years of TV broadcasting to the next generation. After completion of the NHK archives as the core facility of news and program preservation in Kawaguchi in 2003, NHK archives was updated to the file-based system according to the broadcasting system in 2013 and NHK archives continue to evolve. In this paper, I would like to introduce the NHK archives that now stores more than 1,050,000 hours of video and audio assets, divided into three roles: Preserve, Utilization and Opening to Public.

We developed a method to identify core technologies that are important in formulating technology strategies and business strategies using technical information. We narrow down core technology area by using File Index (FI). of the target company's patents as the technical field, extract the candidate by text mining, and specifically identify the specific core technology using the non-patent information. Specifically, we first narrow down using the living application share within FI and the own citation ratio of the application. After that, by text mining focusing on the problem in the patent application specification in the FI, the technical problem is extracted. Then we will identify core technologies from FI and technical issues. Finally, we verify the core technology using a wide range of non-patent information such as papers, magazines, and the Web. We think that this is useful as a method to extract and identify the core technology because it can be used by staff who are not familiar with technology and patents.