Preserving physical collections of Japanese postwar culture, such as comics, animations, special effect movies, and games was outlined historically, with special emphasis on the value of physical materials, their characteristics, preservation and exhibition. Its challenges were discussed.

The archives that show the path of corporate activities are valuable assets for companies. Shiseido Corporate Museum collects and preserves our intellectual and aesthetic assets to be utilized efficiently for many years to come. This essay introduces how the museum preserves cosmetics and staff uniforms of Shiseido, from a wide variety of its collection. Shiseido's cosmetics show not only its history but also that of technological development in the modern period of Japan. Furthermore, we can see the tastes and sense of art of the times from each packaging design of cosmetics. The uniform of the staff who conveyed value and the sense of beauty of cosmetics were important and preserve it.

Our collection ranges widely from different eras, but the materials are accounted for the majority of materials in the 'modern era' documentation. These are the prints from mass printing era, therefore they tend to be expendables. Previously, these modern mass printing era documents had little value as collections of museum. With the passage of time, they are now receiving more recognition as important material in the process of gaining the historical knowledge of the society of that time.However these prints were often printed with material unsuitable for a long term preservation. And sometimes information obtained is poor from material. This is the summarized efforts of the Printing Museum, Tokyo.

University museum has a role of publicity of the university. In Museum of Science of Tokyo University of Science which is located in Kagurazaka campus, the regular exhibition on "The History of Calculation", which is based on collections of an emeritus professor and on donations of technology heritages by companies, is probably the best exhibition of this kind in Japan from the point of its comprehensiveness. In addition to the regular exhibitions, special exhibitions are planned and performed every year on timely themes. As a science communicator, our trials to utilize the university heritages as promoting people's scientific knowledge will be described by selecting various examples.

Not only have candies with premiums ("omake") greatly amused children, they also have played a role as cultural resources reflecting the era.At first, "omake" is described from the standpoint of the law, Act against Unjustifiable Premiums and Misleading Representations. Then Morinaga's various premiums are introduced to deepen reader's understanding. In its archives, Morinaga preserves a wide variety of premiums such as cards, stickers, little toys and those packaged with the products.At the end of the report, some examples are shown how Morinaga archiving preserve and utilize them. We also point out problems the historical resource "omake" faces. When describing the utilization, we refer to the Copyright Act.

The Kyoto Costume Institute (KCI) was founded in 1978 by Wacoal Corporation as an international fashion research institute based in Kyoto. KCI aims to systematically collect, preserve, research, and display western-style clothes dated from 17th century to Today. The collection currently ranges 13,000 items of clothing and 16,000 documents. In this article, I would like to introduce part of KCI's activity with some examples of preventive conservation method, and share some problems of conservation especially for contemporary fashion items such as including synthetic fabric, complicated shapes or mixed materials.