This study aimed to examine whether personalized feedback and social comparison nudges improve eco-driving among commercial vehicle drivers in a randomized controlled trial. At a business site in Tochigi, Japan, 54 drivers were randomly assigned to intervention and control groups, considering age, baseline fuel efficiency, and vehicle type. The intervention group received personalized feedback on their average fuel efficiency (km/L) and rank within their vehicle type, categorized into three levels. These messages, combining personalized feedback and social comparison, were emailed twice during the intervention by the company’s general affairs department. A three-way analysis of variance considering group, month, and vehicle type revealed that the control group’s average fuel efficiency declined significantly by 4.8% during the intervention, whereas no significant change occurred in the intervention group. These findings suggest that such messages can effectively promote eco-driving.
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