日本官能評価学会誌

In our previous studies we found the mere exposure effect appeared in the case of dress. The purpose of this study was to examine whether the accepted theory. that the mere exposure effect appears more clearly when an object is offered subliminally. is true also in the case of dress. For that purpose. three kinds of experiments were conducted. Experiment 1 was conducted subliminallv (in a less than 50% visible condition) Experiment 2 was conducted consciously (in a 60 - 90% visible condition, avoiding a 100% visible condition) Experiment 3 was conducted subliminally without recognition of the experiment. As a result. the mere exposure effect appeared more clearly in Experiment 2 than in Experiment 1. In Experiment 3. the mere exposure effect appeared the best.

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One panel each of students and experts evaluated two kinds of roast pork differing in their manufacturing process. The samples were prepared by the tank-curing and double-process methods. The samples had almost the same characteristics in terms of chemical components and texture. The sensory evaluation was carried out using 9 essential items for roast pork evaluation. The students detected no differences between the two roast pork samples for all items, with a 95% critical interval of mean in evaluation scores. On the other hand, the experts detected significant differences for the items related to deliciousness. The evaluations of the students and experts are analyzed in detail using a graphical modeling method. The results suggest that structural analysis by the graphical modeling method is useful for understanding the transfer of cognitive skill in experts.

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