The objectives of this study are to identify the specific roles and functions of wholesalers who ship vegetables to consumption areas in the development process of vegetable producing areas. This study focuses on a leading vegetable producing area in the Red River Delta, Doan Thuong commune, Hai Duong province, Vietnam. First, regarding the transition process from self-sufficiency to market oriented, traditional agricultural cooperatives played an important role in changing the structure of production, spreading the production area and creating the small traders who carry out the local vegetable trade. Second, regarding wholesaler contributions to growth of production area by expanding marketing network and being secure of market, most of them are engaging in both vegetable marketing and farming, so it regarded as marketing activities from farmer side. Third, all stakeholders concerned with vegetable marketing in the Doan Thuong commune are administratively independent.
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