To improve farmers' access to markets, the Colombian government, in association with a private company, established a support strategy to fortify the small farmer's organization and to develop a regional federation. As a result, a Federation called Fedeasur was found by 12 farmer's association in Narino province, thereby providing the farmers access to the supermarkets in Cali city. Although this strategy shows advantages in improving farmer access to the market, Fedeasur faced many problems and could not became self-sustainable, mainly because of the following reasons: 1) sales amounts were not sufficient to cover operating costs; 2) supermarket policies proved problematic for the organization in terms of the returns and discounts even after negotiations were undertaken; 3) farmers' managerial skills were insufficient to control their own organization.

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This paper focused on consumer preference for varieties of apple cloudy juices produced in Aomori Prefecture. The results showed that Fuji and Mutsu were preferred widely by general consumers, with Kogyoku highly evaluated by a young-aged group who lack experience of purchasing cloudy juice and women in particular. Kinsei was preferred by a high-income group but also by low-income women. The paper indicates that Kogyoku, which has a high acid content, and Kinsei, which has a high sugar content, will attract different preference groups from Fuji and Mutsu. Therefore, the paper suggests a need for a new sales-system which makes full use of the characteristics of each variety. This implies the need to evaluate the characteristics of each variety positively and to build a sales channel for suitable consumers.

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This paper examines the transfiguration of the eating habits of city residents in modern China in order to predict the trends of food demand in the future. Survey questionnaires targeting both parents and children were used to identify different cultural features of traditional eating habits. The tendencies of the parental generation showed that while regionality remains a factor in the consumption frequency in overall eating habits, influences of a Western style diet also can be found. On the other hand, food preferences in the children generation showed that regionality was weak not only in Western style food but also for Chinese cuisine as well. This latter tendency is thought to hold potential influence in food demands for China after a ten year period when this youth generation matures.

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This paper presents a case study of farmers' markets in Higashi-Katsushika, Chiba Prefecture, a horticultural region in a suburban area of a large city. The study identifies, on the basis of survey findings, the role played by farmers' markets in local agricultural revitalization. The study revealed that farmers' markets in this region were not only used by local farmers to ship produce, as the relatively lenient conditions for shipping allowed sales by elderly and small-scale farmers as well. These conditions also enable subsistence farmers to engage in sales as well as allowing retiree farmers to return to produce sales and contribute to rejuvenation of local farming. Additionally, customers at the farmers' markets were primarily local residents who used the markets as part of their daily shopping routine. The study also revealed that the factors by which farmers' markets rejuvenated the Higashi-Katsushika region included it being a horticultural area as well as containing significant consumer demand.

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This paper clarifies the changes of working and management of the migrants from rural areas, specifically, the fluidity and potential for enlarged management scale, by examining the case for Henan Province, the most important wheat production area of China. The results of analysis indicate that working places have changed since the migrants have aged. However, farmhouse income has not been changed with the development of agricultural industrialization that occurred in S Village. Finally, there is no prospects for extending management scale in this area.

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Native chicken meat, by which is meant chicken that is of higher quality than broiler chicken (like Jidori in Japan), has gradually gained popularity in Thailand. The market for native chicken meat developed on the basis of increasing fame after the pandemic of Avian flue in 2003, which allowed for newcomers to enter the market, and because Thai consumers shifted their choice of consumption from broiler chicken meat to native chicken meat. On the other hand, from being a monopoly market, this transition brought higher price competition to the native chicken market. The first producer of the native chicken changed its management strategy from a quality orientation to a price orientation in response to the new corners. As the result, the production system became similar to a broiler system, and the quality advantage of the native chicken meat has suffered. While quality differentiation has been a strategy for small and middle-level producers, most cannot avoid price competition. The purpose of this study is to define the problems of the native chicken production in Thailand after the onset of avian flu by focusing on the pioneer producer of native chicken production and the transitions of their strategy.

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The export of sakakis from China to Japan started in early 1990s, initiated by the collection of the wild resources. However, as the wild resources of sakakis decreased greatly, it was difficult to maintain the steady export by the end of the decade. In response, artificial cultivation was energetically promoted in Zhejiang province, the main export source of sakakis, since the year 2000. With continued increase in the practice of artificial cultivation, the export of the sakakis resumed increasing and the earnings of growers have doubled.

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