Zen-Noh (National Federation of Agricultural Co-operative Associations) is Japan's federation of agricultural co-operatives. The aim of the Zen-Noh safety system concerns not only development of a means of sales of agri- products but also development of a new infrastructure in agricultural production, processing, marketing and consumption. The Zen-Noh system represents a new way by which domestic farmers can gain the trust of domestic consumers. There are three aims of the Zen-Noh safety system: The first aim concerns gaining the trust of consumers. We guarantee the safety of domestic agricultural products through inspection and certification of the agricultural production process. Recently, concerns over food quality has become a common theme. The Zen-Noh safety system is just like the upcoming French trace-ability system. We will disclose all information about agricultural production, processing, and marketing to consumers. If consumers want information about vegetables available in a shopping center, the Zen-Noh safety system can give information regarding how the product was grown and how it was delivered. In addition, we can provide information about fertilizer and pesticide use based on written documents provided by the farmer and analysis data regarding taste and nutrition. The second aim concerns provision of evidence of producer's innocence in production. Recently there have been increasing problems of dioxins, cadmium, O-157 in food products. As such factors are often beyond control of the individual farmer, they can not ensure stable agricultural management. While making their own risk management strategies, farmers often have no way to prove their agricultural products are safe. As such cases will increase in the future, domestic farmers can protect their own management by Zen-Noh safety system. The third aim concerns the realization of agriculture without environmental pollution. The activities of large-scale conventional farmers will be more important than those of minority organic farmers. If conventional farmers want to participate in the Zen-Noh safety system, we have to establish agreements with customers regarding agricultural production plans. Such a plan, while not totally organic, must reduce the pressure on nature in accordance with economic conditions. A recyclable (no-impact) agriculture system is the ultimate position of Zen-Noh safety system. Livestock and daily farmers make manure and rice and vegetable farmers use it within the same area. The Zen-Noh safety system makes arrangements with supermarkets and cooperatives so that consumers can join the recycling system by purchasing both types of agri-products. The Zen-Noh safety system promotes exchange between farmers and consumers. Consumers participate in checking nature systems, assessing flora fauna in a fixed area. Consumers can thus confirm the new production plan as a means to reduce environmental pollution themselves. The Zen-Noh safety system will create new agricultural cooperative activity in the 21st century.
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