The purpose of this study was to examine the effects of importance, probability and urgency on affective arousal in goal achievement situations. The contents were 53 items extracted from factor analysis on goal achievement. Participants were 648 university students. Participants were asked to rate one of the affects (anxiety, surprise, relief, joy, happiness, anger, sadness, pride, shame, disgust, despair, hope) for each given achievement or non-achievement-items. The results suggested that (1) the factor of goal achievement strongly regulated the arousal of every affect except surprise, and (2) the factors of importance, probability and urgency of goal achievement influenced on the intensity of affective arousal.
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