Participatory and bottom up approach is an effective way to conserve nature in and around residential area, and currently participatory greening activities are implemented all over the country. However, most of activities are conducted without quantitatively assessing residentsʼ perceptions about their community and their willingness to participate in greening activities, and factors that affect success of participatory community based conservation remain unknown. We conducted a survey and structural equation modeling to understand the relationship among four variables; 1. Residentsʼ social interactions in the community, 2. Residentsʼ affections toward the community, 3. Residentsʼ perceptions of necessity to green the community (desire to improve the beauty of the community), 4. Residentsʼ willingness to participate in greening activities. Results (n=398) revealed that residents who had more social interactions in the community, and those who felt necessity to green (desire to improve the beauty of) the community more likely had willingness to participate in greening activities. In order to effectively implement participatory conservation and greening activities, it is necessary to understand peculiar characteristics of the local area such as the level of residentsʼ social interactions in and their affections toward the community.