This paper examines the geographical viewpoint in the study of fishery region revitalization, mainly based on the research results of human geography. There are two directions for revitalizing fishery region: the promotion of fishing itself, such as resource management and distribution and sales, and the promotion of tourism in fishery region, such as marine leisure. The geographical point of view is effective because the scales of the subject and its activities is variously developed depending on the direction.

At the Nandan Fishery Cooperative, located in Minami-Awaji City, Hyogo Prefecture, after the bankruptcy of a once central fishing company (S Suisan) in 2012, the fisheries cooperative association was forced to secure a new shipping destination, fearing a drop in fish prices. After the new shipping system by the fishery cooperative association started, the fishermen voluntarily started “greeting to shipping partner and business partner” and “trying not to catch small products”. The case study of the shipping system implemented by this cooperative association, the subsequent change in fishermen's awareness, and some problems faced during the operational phase provides a point of discussion for the consideration of distribution and sales strategies that have become increasingly active in recent years.

Does the prosperity of local sea cucumber fisheries promote the revitalization of local society? This paper explores three cases from South-West Hokkaido to demonstrate how people in local areas have designed management and utilization strategy to the economic impacts of global sea cucumber booms: (1) public-private cooperation in building a local-oriented production system, (2) branding strategy led by local fishers, and (3) risk reduction strategy of outsourcing fishing activities and communal share of the profit. Sea cucumber as a local resource is not prevalent in a local economy and culture since current sea cucumber production entirely depends on the external market. Developing internal uses of sea cucumber may help spread the benefit of sea cucumber fisheries over local society.

Ine-ura was used as a filming location for a TV drama broadcast in 1993, and in 2005, “Funaya” (boathouse) village of Ine-ura was selected as an Important Preservation District for Groups of Traditional Buildings . In addition, inbound tourism has increased the number of tourists. In response, some “Funayas” have been converted into restaurants and lodging businesses. However, most of them are newly opened by U- and I-turners. However, the number of such “Funaya” renovations varies from district to district. Some men who moved to Ine-ura are employed as marine sightseeing boats and cabs. He has no fishing rights, so he cannot work in the fishing industry. In recent years, guided tours by local residents have been very popular. However, without fishing right basket net fishing cannot be conducted, so the guides are limited to women of fishing families. Tour courses are also determined by the existence of traditional boathouses and the relationship with the fishermen who live there.