In 2000, Konica announced three new color negative films: a 135-size ISO 800, an APS ISO 800 and a 135-size ISO 400. In Japan, these films were named New Centuria 800 Zoom Super, Centuria APS 800 Zoom Super and New Centuria 400. Development began with four major objectives: unsurpassed actual film speed, superior photographic quality stability (long lasting high speed and high image quality), expanded mixed lighting adaptability, and enhanced environmental protection. All four objectives were met, thanks to four outstanding developments: Multi-Coated Crystal (MCC) technology, Ultra-Consistent Crystal (UCC) technology, Existing Light Spectra (ELS) technology, and an environmentally-keyed design. With this success, New Centuria 800 Zoom Super film joins the entire Centuria series in promoting the Konica concept of picture-taking anytime, anywhere, by anyone.
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