Fishery in Fukui Prefecture, the decline in catches and production value, increased operating costs, an aging workforce and the decline of fisheries, producer prices drop, reducing the consumption of seafood has become the issues. The county has developed the following five basic measures to resolve the issues. 1. Promote increased consumption of marine products to provide of local seafood and fresh produce to consumers, 2. Promote the activation of fishing utilizing local resources to increase the number of tourists, 3. Promote context-sensitive resource management for stable catches, 4. Promote a shift to lowcost, high profitable fisheries in order to improve and increase the income of fishermen, 5. Advance the development of core fishers to revitalize the fishing village
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