The problem of this article is two as follows. The first problem is to explain the purpose of the symposium and to interdisciplinary examine the value reproduction of the cultured red sea bream. Based on approach of commoditics, the multifaceted value and usefulness by the consumption, the value as the export product, the making of value by the production are considered.

The second problem is to examine the value of the non-economical domain. In nutritional value and environmental value, cultural value, derived from a concept of “gyoshoku kyouiku” that is the food education of the field of fisheries, high message characteristics and big potential exist, and there is superiority. The construction of systems such as the experience-based education is indispensable to raise the satisfaction of consumers.

This study clarified the preference for cultured red sea bream, in terms of usage, freshness, size, price level in each business category of the retail market. The purpose of this study is to make clear how the utility value of the cultured red sea bream meets the main users’ preferences. And the consumption pattern of the cultured red sea bream is different in Kanto and Kansai area. Therefore this study chose an object according to an area as well as an analysis axis according to the business category. The analysis objects are GMS, the major kaiten-zushi (revolving sushi) chain which is based in Kanto, Kansai-based chain restaurants, and the major family restaurants.

As a result of the analysis, it developed that there were four utility values, stability, low price, the freshness, the simplification of cooking in the retail market of cultured red sea bream. The main users in the retail market expected to improve the freshness and the simplification of cooking to realize inexpensiveness. In other words it is thought that the new utility value of cultured red sea bream is brought about in the distribution and the processing process.

Recently, the volume of red sea breams imported from Japan to Korea has been remarkably increasing, while domestic production is also showing a rapid increase. This paper has three objectives. The first is to analyze the increase in cultured red sea bream production in Korea and Japan, the trend of trade between both countries, and consumers’ concern. The second objective is to analyze factors affecting an increase in import of red sea breams. The third one is to predict a future development of live fish imports from Japan. Through a comparative study on the environment for aquaculture in Korea and Japan, the factors will be described.

Korea began to import red sea breams from Japan in the late 1980s; nowadays, 20%～60% of red sea breams consumed in Korea are imported from Japan. The dominant presence of Japan’s red sea breams in the Korean seafood market is attributed to its advantage.

The cultured red sea bream from Japan has made successful inroads into the Korean seafood market. Japan has the competitive advantage in terms of the production costs and quality of red sea breams. Along with the rise of per-capita-income, an ever-growing appetite for red sea breams has contributed to the increase in import from Japan. In culture aspect, Koreans have enjoyed red sea breams as delicacy for a long time, which is regarded as good fortune. It is predicted that the import volume of red sea breams will be decreased or stagnant, and then will turn into a rise. The main factors to cause a rapid change in the volume of Korean red sea breams’ imports are ever-increasing domestic consumption, a highly appreciated Korean Won against Japanese Yen.

This study is to evaluate various functions of the local distributor companies concerning the value creation of the farmed red sea bream about the production side to the management of production, and the consumption side to the sales strategy in Ehime Prefecture.

The distributor companies have been produced the commodity with many markets to meet needs on the consumption side and responded. And, they have been setting up the processing place and the transit point at customer’s request. In addition, they have been making up the route of the direct selling to the supermarket etc. They are at an important position for making the relation with the customer and the value creation of the farmed red sea bream by means of theirs various functions.

The aquaculture of red sea bream has a history of more than 40 years. Based on each management strategy, producers of farmed red sea bream choose appropriate skills and are producing original fishes. On the other hand, the volume retailers sell high quality goods with high price, quality goods with handy price, and cheap goods of price, so, it is a subject whether the producers are producing the commodity corresponding to these.

In this paper, three examples in Ehime Prefecture are examined what kind of skills do the producers select and apply to raise the commodity value of it. For value creation of farmed red sea bream, it is important for producers to consider the targets and positioning clearly, to clarify the strategy, to establish the core competence while selecting and applying appropriate skills, and to produce the commodity suitable for needs.

Recently, farmer’s market has been evaluated as a critical market for small scale farmers and fishers. The purpose of this paper is to clarify an influence of farmer’s market on fisher’s business management, from the dual view points of channel-selection and economic efficiency, using Fukuoka Prefecture’s two cases as an advancing reference. Our findings are as follows. Firstly, fishers elected adequate marketing channel (farmer’s market or wholesale market) depending on volume and variation of fishing products. This selection possibly gives benefit on both farmer’s market and wholesale market. Secondly, shipping fishing products to farmer’s market impose fishers higher expense and bigger labors comparing to the case of wholesale market. As a result, operating benefit of farmer’s market shipping becomes a little, deducting both real shipping cost and opportunity cost.

This study elucidated the economic impact of oil spill disaster in Guimaras Island, Philippines in terms of opportunity losses on foregone income and recreational benefits of affected residents. In addition, the study described the initiatives of government agencies, non-government organizations and other stakeholders to recompense the affected residents. Moreover, this paper clarified the fishermen’s’ activities to make up for the loss of coastal fisheries.

The indicative opportunity losses of residents due to the oil spill in Guimaras Island would range from 970 million peso to 1 billion peso. Initially, clean-up operations of the oil debris on the beach were done and relief goods were distributed to ease out food and water shortage. Subsequently, several alternative livelihood programs/projects were implemented, most of which were agriculture and fisheries based. Since 2007, the marine culture of milkfish has started by the community-based group. The activity of this group has become an independent business not relies on assistant fund. Looking into the bearing of natural resources and environment into people’s livelihoods, it is vital that economic activities should be anchored on the sustainability of such resources.