We studied the health views of participants in the health education program at the S University Festival and age group characteristics regarding reasons for participation and obtained basic materials for activities to promote health promotion projects utilizing university festivals. Approximately 40% of the participants were citizens of A city, where the university is located, with many persons aged 60 and above. Conversely, many participants below the age of 60 lived outside A city and over 80% of those in each age group were non-recognize people to the health mileage program. In addition, the younger the generation, the lower the interest in preventing lifestyle-related diseases, improving eating habits, and the stage of behavior change of eating and exercise habits. The proportion of indifferent stage of behavior change was higher in eating habits than in exercise habits in all age groups. Furthermore, those who recognized the health mileage program did not necessarily have a high level of the interest in preventing lifestyle-related diseases, improving eating habits, and stage of behavior change. We found that the university festival should be utilized for population approaches such as health mileage programs because those who participated, across age groups, were not highly health conscious.