In recent years, “jeans” have been popular with young people. The purpose of this study was to investigate images and evaluations of jeans from young people to middle aged people. The study also examined predictor variables which distinguished between those who wear jeans and those who do not.
The results are summarized as follows :
(1) Young people and middle age people alike had images of jeans as, light, easy, active, neat, free and open. Furthermore young people thought jeans fashionable, while middle aged people thought of them as a symbol of their own individual personality.
(2) Factor analyses for images of jeans (principal factor analyses, varimax rotation) revealed three factors which were labeled. The first factor was casual. The second was calmness. The third was refined (rate of contribution 85.9%).
(3) Young people and middle aged people alike highly evaluated jeans as active, functional and economic. Young people positively evaluated them as even social and fashonable, but middle aged people evaluated them negatively in these areds.
(4) The variables which distinguish whether people wear jeans or not were examined. They are generation, occupation, view of clothes, and evaluations of jeans.
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