The objective of this study was to explore ambiguity of judgment in clothing evaluation by comparing ratings on semantic differential (SD) scale and those on fuzzy scale. Respondents rated 6 clothing stimuli with a priori showy/subdued or dressy/casual ratings on 10 SD or fuzzy clothing image scales. Analyses showed that (1) mean values on SD scales were not significantly different from the mean median values in the range of fuzzy ratings in most of clothing image, (2) no significant relationship was found between the range of fuzzy ratings and the standard deviations of SD ratings for the same stimuli, (3) the range of fuzzy ratings varied with clothing image scales.

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The purpose of this paper is to clarify the relationships between gender roles awarness and clothing images experssed it according to analyze these image scores measured.
The subjects were 671 students and grown-up men. They rated desirable clothing images by self on 7-point Likert-type scale using the two developed scales in pervious papers. The image scores measured in two scales were used to analyze.
In this paper, the relationships between gender roles consisted 3 dimensions (“masculinity”, “humanity” and “femininty”) and clothing images consisted 5 dimensions (“ beauty and sensitivity”, “conspiciousness”, “casualness”, “refinement” and “conservativeness”) were ascertained from analysis of the measured image scores using a correlation analysis and canonical correlation one.
The relationships among eight variables were examined by the correlation analysis. The results indicated a great correlation between gender roles awarness and clothing images. Results showed that : 1) “beauty and sensitivity”, “refinement”, “casualness” and “conspiciousness” were necessary to make clothing images expressed femininity, 2) “refinement” and “casualness” were necessary to make clothing images expressed humanity. 3) “refinement”, “casualness” and “conspiciousness” were needed to make clothing images expressing masculinity.
In order to examine a correlation between gerder roles awarness and clothing images, a canonical correlation analysis was carried out. The relationships described below were observed.
1) Clothing images expressed femininity were especially related to “refinement” and “beauty and sensitivity”. 2) Clothing images expressed humanity were especially related to “refinement” and “casualness” . In the case of dress to express any dimensions of gender roles, we made clear that “refinement” and “casualness” were important.

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When clothing is estimated by photograph and slide, the effects of figure and background have not been discussed satisfactorily. The effects of presence of background and figure on estimation of clothing were studied in this paper by selecting four kinds of clothes such as ordinary wear, street clothes, working clothes and party dress and 317 subjects of women students using 20 scale items of estimation.
The effects were investigated by two-way layout or factorial design of analysis of variance. The obtained results showed the presence of background and figure had a great influence on valuation of clothing, although there were differences among the kinds of clothing.

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The research was to compare the evaluation of photographs of clothes shown in the catalog (designated “catalog clothes”) and the actual clothes in terms of “materials”, “images”, and “comprehensive evaluation”.
A total of 173 junior college women students first examined 7 catalog clothes on 20 evaluation items, and then examined the actual clothes on the same items 4 to 7 days later. They calculated the average evaluation values in each items and examined the differences between the catalog clothes and actual clothes. Five out of 7 kinds of the catalog clothes and actual clothes showed significant differences in more than half of the 20 evaluation items. The significant differences between the catalog clothes and actual clothes were especially striking in the following items : “transparent”, “smooth touch” and “glossy” in the aspect of “materials”, “loud”, “sexy”, “bright”and “fashionable” in the aspect of “images”, “desirable”, “want to wear” and “want to buy” in the aspect of “comprehensive evaluation .”

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This study was conducted on female students to see how their clothing lifestyle influenced their clothing prefrences and correlated with their sensitivity and lifestyle.
The results were as follows : the fashion conscious type, who is aware of her appearance and enjoys getting dressed up, prefers contemporary clothing, is very sensitive, has great interest for new things and leads a life full of diversity. The non-fashion conscious type shows very little interest in clothing, does not like contemporary clothing and is not particularly sensitive. These facts are characteristic of a passive and introverted type. The dress code propriety type attaches importance to sticking to the conventional dress code, prefers traditional clothing and their lifestyle is tradition orientated. The self-assertive type wants to stick out and is excessively conscious of peer pressure, tendency to follow the mainstream. The functionally orientated type puts priority on the comfort of clothing, is not particularly sensitive and has few distinctive characteristics in their lifestyle.

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