The increasing incidence of obesity has become a serious social problem in recent years. In order to lose weight through an improvement of diet, individuals must exercise self-awareness of any problems in their eating habits and behavior, and act initiatively. For successful weight loss, those with specialized knowledge and skills, such as registered nutritionists, must provide correct guidance, evaluate any behavioral modification in their patients, and give them support that is appropriate for each stage. We conducted a cross-sectional study in which we examined the frequency of food intake and the factors contributing to food intake behavior in subjects who underwent detailed medical checkups employing a structural equation model (SEM). The results showed that obese individuals with a body mass index (BMI) of more than 25.0 kg/m
2 always intented to improve their dietary habits, but did not do so. Furthermore, their food intake behavior was more strongly affected by preference than by health consciousness. Our findings suggest that for effective nutrition counseling, the eating habits responsible for eating behavior, especially food preference, must be taken into account.
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