This paper discusses Japanese CCRC, one of regional vitalizing measure in Japan. Sustainable regional managements are difficult in rural areas of Japan where the population is declining. In such a situation, Japanese CCRC are being worked on by local governments nationwide to enhance medical welfare and promote migration. Therefore, it is essential for Japanese CCRC to use vitalities of private sectors to create new regional attractions. Based on the above, this study clarifi es managements form through public-private partnerships according to regional characteristics of Japanese CCRC. Nationwide trends of the Japanese version of CCRC are not limited to the depopulated areas facing population decline, but it has also been implemented in areas where the population is concentrated. And, project scopes of Japanese CCRC are mostly town type, but there are few area types. Local governments that maintain populations are not only increasing number of migrants, but also trying to settle the elderly and create youth jobs. On the other hand, local governments with a declining population are trying to maintain and improve their local vitality by acquiring migrants. Town-type Japanese CCRC are working on spread of accumulated regional resources in cooperation with local companies and university institutions that can share purpose of projects. Area-type Japanese CCRC are making efforts to enhance regional services by utilizing vitality of private sectors to establish small bases and consolidate local resources.

The distribution of the wildflower Euphorbia adenochlora, a symbol of marshland, was investigated in the “Ukiya no Sato” rural landscape conservation area. The community scale of a total of 2,930m² was confirmed at 8 points in the marsh with a rich spring flower landscape of the E. adenochlora community. The large population of E. adenochlora present was distributed over the area where the marsh has long not been reclaimed as a rice paddy; thus, it was considered that the marsh had functioned as an ecological refugium for this hydrophytic species. The tendency of high-density growth of E. adenochlora in relatively dry areas within the marsh was indicated as a result of the investigation by the grid lot in the habitat on the largest scale. Features of its location were a domination of Miscanthus sacchariflorus at the upper part, as well as high Saururus chinensis and Stachys aspera abundance. Although there was a similar external community on the site dominated by M. sacchariflorus in autumn, the floristic composition between abandoned paddy fields and habitats that continued to be marshland was different. Since Carex dispalata was dominant at lower-lying areas and the occurrence of E. adenochlora was rare in abandoned paddy fields, it was judged that the former was unsuitable habitat for this native wildflower. Conclusively, the distribution of E. adenochlora was a result of factors including a characteristic ecosystem with spring water sourced in a buried valley, the given history of rural development where non-reclaimed land has been left as refugium for a natural ecosystem to develop, as well as recent landscape conservation activities including burning by a landowner.

As the Co-Creation perspective is introduced into place branding theory, researches that focus on the relationship between people and places has come to be seen. Place attachment is drawing attention as a concept to grasp the psychological connection between people and places. A previous study, the "Place brand equities and values evaluation model" has been examining the value of people to the region. However, there is not enough discussion on the relationship between this model and place attachments. This study measured place brand equities and valuation in a mountainous area, and verified the relationship with place attachment. As a result, it revealed that the place brand equities factor and the value factor were interrelated, and all factors were related to the place attachment. Also, unlike the previous research, which involved place brand equities to place brand value, they were involved in each other. This suggests that local resident's assessment of place brand equities and values may interact in a two-way manner with respect to place attachments. And then the effect of personal attributes on the evaluation of place equities was suggested. On the other hand, the impact of place attachments from natural equities is low in this survey, and verification in similar regions will be necessary to clarify the reason.